Roku says unpopular autoplay ads are just a test
Users are unimpressed, eager to toss devices if test sticks.
https://arstechnica.com/gadgets/2025/03/roku-says-unpopular-autoplay-ads-are-just-a-test/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social
Folks who want to hold off the escalating enshitification of Roku and keep their home screen working as originally intended, i.e. a place from which to launch apps to stream video, you should block
cloudservices.roku.com
in addition to using the Smart-TV Blocklist at
https://perflyst.github.io/PiHoleBlocklist/SmartTV.txt
for various "smart TV" platforms and streaming services (not specifically Roku).
