Privacy is key, but both parties need strong guarantees: Ad sellers need confirmation that the ad wasn't abused by a bot for a quick payout. Ad buyers need confirmation that they'll get paid for consuming the ad.

Staking might help on both sides so that network participants have to pay to play, and if you break the rules you lose your stake.

Lots of details to sort out in general on this front, but I'm fascinated by the overarching ideas here.

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I'm envisioning a few things that could be involved:

1. Browsers include support for requesting ads with as much or as little user targeting as the user wants. More targeting means more money for those ads. Less targeting would mean less.
2. Privacy would have to be built in from day one. Not 100% sure on how this could work, but I'm reflecting on how staking could help with this.
3. Microtransactions: The ability to get paid for ads and pay services in tiny amounts over time is crucial.

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Buying and selling personal attention sounds terrible, but the fact is that things cost money, and advertising underpins much of the public internet. So much of the internet depends upon open access, and so we need good funding mechanisms for that to work. Advertising is a big part of that equation, for better or worse.

So, what would we need for open protocols around buying and selling advertising?

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Serious question: We have open protocols for things like email, web browsing, the social web (hi Mastodon!), and more. What's the state of the art for open protocols for ad networks? Basically making protocol-level capabilities to buy and sell user attention?

> "Imagine if, instead of Youtube, we had 100 different video sites, all with the exact same videos but different UIs and Good Content Algorithms."

Sounds like the fediverse. It's still too hard to make this thought experiment work, but it desperately needs to.

A friend recently asked what it would be like if Roam Research made their own hardware.

I had a few thoughts crystalize on this that I shared in reply, but one that carries deep weight for me:

You will be owned by the maker of your tools. Be your own toolmaker.

This is the essence of why open source matters. You will be owned by the maker of your tools.

Being your own toolmaker - contributing to and using open source - is about liberty.

@onepict oof! Need to watch the source first so I'm contributing something novel to the conversation! Thanks for what you do, @cwebber!

Loving @cwebber presentation today. You act differently in your different communities. To some extent privacy isn't just individual, it's to protect different social norms from community to community. Social dynamics vary and the centralised, surveillance focused internet threatens those communities and their cohesity. Again it also comes down to different behaviours may be the norms for your community, but can harm your reputation elsewhere.

The longer I work as an engineer, the more I am convinced that event sourcing solves a lot of problems down the road.

If only it were easier to adopt and train on so it was the default way of building software.

@bmann A colleague just shared this open source Clubhouse alternative.

In some ways, this is just another web browser - but perhaps it would be designed to reject websites that don't keep it simple and focused. Twitter and Mastodon would likely be out, in that sense.

Perhaps, though, if Twitter and Mastodon supported a reasonable protocol that clients could consume on their own (ActivityPub or RSS might work), then when you enter such a room would look like a conveyor belt, or maybe a pool that as you stare in it stares back with recent posts.

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The style, lighting, ambiance, and more of each room would be 100% derived from the contents of the note. If you edit a note, it may subtly or drastically remodel its virtual room.

On the walls are paintings or notable segments from the text. As you approach them, text-to-speech would read or describe them to you.

Mix in some GPT-3 so that an avatar of the note itself could talk to you about the contents of the note, and recommend other rooms to explore.

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Idea: Build a generative, virtual world around a blog or memex/zettelkasten. The world would inspect the contents of each note, derive some signals from it (e.g. using NLP to understand tone, attitude, work out content). Imagine a museum where each hall is for a given note, or a tightly-clustered collection of notes. Paintings and segments hang from the wall depicting your content. Links between notes are doorways to other rooms.

@cwebber I looked at the code and realized I'm not equipped to evaluate lisp syntax (coming from the realm of C-inspired languages, but I can grok Elixir macros which feel similar-ish to this). Any suggestions on the best way to contribute? I'm very interested in your work, and I'm telling others to keep an eye on this - but code-level contributions are out of my league at present.

Go read @genmon’s Memexes, mountain lakes, and the serendipity of old ideas:

“And it’s interesting, right, this accretive note-taking and the process of taking core samples through the deep time of your own ideas.”

@fribbledom seems like this would make a good basis for a game. Having a decent simulation of society where you can tweak the knobs and see how it turns out would be interesting.

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