"A distinction must be made between advertising and "adtech" - digital analysis and advertising software. Traditional advertising was about building a brand. It used to be like this: if you read a newspaper, the newspaper didn't read you either. If you watched TV, the TV didn't see you either. The Internet has changed that. If you watch a video on Youtube today, Youtube will be watching you. Surveillance is at the heart of the business model. I call it "people farming"." - @aral
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