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Terence Eden @Edent

I sent two very harsh emails to startups yesterday - both had solicited feedback.

The number one thing you have to bear in mind is NO ONE KNOWS WHAT YOUR PRODUCT IS!

You've spent the last few years living & breathing it, with people who share your vision. The average customer hasn't.

They take one quick look at your site, with its crazy name & inspirational logo. If they can't find what you you do & what you cost within a minute, they leave.

Don't be clever, or coy, or subtle.

@Edent The worst is when you finally find an "About" page and it tells you about the people behind it, not the product/service itself!