At some point I would like to send an e-mail to people who haven't logged into their accounts for more than a year or so, telling them how Mastodon changed since April 2017


Should be noted that the text is written by @Mainebot with subsequent edits from me. If you like what you see and you need a copywriter, you can get in touch with him.

E-mail subject:

Other option:

🐘 Here's what Mastodon has been up to 🚀

@Gargron @Mainebot Pretty great! I'd drop the word 'innovative' from the description of the account management system.
The word is overused, so people don't believe you and tune it out.
Worse, it's often used by techbros to justify some horrible thing they've done "But it's innovative!".
Why would people care that it's innovative? Highlight that benefit instead.

@daedalus @Gargron @Mainebot innovative is listed on the verification system and I actually think they're the first social network to do it.

not a big fan of 'revolutionary' though on the follower management.

@Posty @Gargron @Mainebot Okay, but Mastodon was innovative a year ago, and I stopped using it, so why does 'innovation' bring me back?
It's not a fatal flaw or anything, I just get endless press releases with 'innovation' in the headline and it's just *everywhere*.

@daedalus @Gargron @Mainebot agree with innovative being overused to be almost meaningless. “Never before seen”? At its core impersonation was a technically valid criticism of mastodon (though minor in reality) and well worth celebrating.

@Posty @daedalus @gargron

This is nitpicking a detail that will be forgotten so quickly as to be invisible. There's no CTA that's going to succeed or fail due to the presence or absence of the word.

@Mainebot @Posty @Gargron Indeed. Most people won't even open the email.
I should have spent more time describing all the things I liked rather than summarising as "pretty great" before mentioning something I personally found less great.
I'll leave you to it.


I like the idea! Would it be possible to make it customized also? :)

@Gargron [] Wanna earn money without going out of your house?

@Gargron any text from any email that's not in my contacts list

@gargron @SwooshyCueb the hard filter probably is rare, but the brain-filter auto ignore probably isn't.

@Gargron @SwooshyCueb I don't have it filtered, but I also don't like 'we miss you' type things. They feel disingenuous and insincere


I would opine that "Here's what's new" is fairly good but might be improvable (although no immediate suggestions come to me at this time). But it definitely feels better than 'miss you', because this is automated and explicitly meant to be a reminder, not the kind of "heyyyyyy come baaaack" emotional-tug messages corps keep sending out?

but it's just my take

(maybe "Here's what Masto's been up to" would be a bit playful, but not overly so? but that's off the cuff and pre-caffeine)

@Gargron subject should be "checkout Ami's cool posts" and a link to my online web profile. Thanks.

@Gargron people don’t care about what Mastodon has been up to. They only care about how a social network could enrich their lives. I’d suggest suggesting people to follow based on interests, as well as often-liked toots with those interests.

@thomasfuchs @Gargron on the contrary — we're a community, not a customer base. But your suggestions are still good!

@kragen @Gargron introducing people to other people is exactly what a community is about ¯\_(ツ)_/¯

@thomasfuchs @Gargron No, introducing people to other people is the means by which a community functions. What a community is about is managing limited resources held in common.

@gargron I tend to delete "We miss you" mails out of spite, because I get a creepy "company trying to be my pal" feel from it, so I'd like to veto that (yes, not a company, I know, but you get the idea)

"Hey, we miss you" sounds way too much like a corporation pretending to be your friend

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