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"Facebook and its advertisers are ‘panicking’ as the majority of iPhone users opt out of tracking"

9to5mac.com/2021/07/14/faceboo

:jeb:

@Gargron pogchamp, I don’t use iphones but if It’s bad for facebook I’ll take it. I had enough of their bullshit ever since they made a VR headset more spooky than it needs to be.

@Gargron I mean. No fan of Apple but I'm extremely pleased to see Facebook execs screaming and twisting their limbs into pretzel shapes

@apisashla @Gargron
> But as people have asked Facebook and other apps not to track their behavior

If it's just an "ask", then it was the app's (developers') decision to comply...

Also... Over 10+ years of Facebook I haven't seen the "automated" kind of online advertisement working, at all. Am I lucky, or am I doing something wrong...

@szalayricha @apisashla @Gargron The original article might've been changed, but the only "ask" I'm seeing is the screenshot with the "ask app not to track" but that option doesn't merely request the app/devs to not do so, but also cuts off access to a system level tool which is used to track users across apps.

So devs aren't, and Facebook certainly wouldn't be, complying with a polite "ask".

@szalayricha @Gargron Facebook has to enable opt-out on their "personalization" features, mostly for compliance with legislation in various countries, but they hide the various opt-out options under several settings menus and don't make it very clear what information they're gathering in the first place. Apple installed an update which lets people know they are being tracked and gives a one-click option to opt out or in, so ofc most people opt out.

@szalayricha @Gargron as for what's going on with your Facebook, you are likely either using a browser extension that reduces ad tracking and display (ublock origin is popular) or your browser itself is configured to prevent some kinds of tracking (like Firefox's defaults) but I couldn't say for sure.

@apisashla "We believe face-eating panthers and people with faces can co-exist" says the CEO of Face-Panthers Inc...

@Gargron My favourite “We believe that personalized ads and user privacy can coexist.”

@Gargron
Look at my pi hole current stats. 83.5% of all queries. This is android only home (4 phones+ few laptops and windows machines) and not even a single smart TV.

I guess ios would be better but I am not sure.

What do these numbers mean for data companies like Google or Facebook?
@Gargron apple does something that likely wouldn't make its founder roll in his grave.

@Gargron i wonder why is it not hurting google the same way? Is it because they have their own OS?

@flamingkeys
Eeeeexactly. Don't expect to see Android adopt Apple's user opt-in for taking any time soon, which is exactly why this is an extremely smart move for Apple. It hurts all their competitors in ways that their competitors don't want to mimic because it flies in the face of their primary cash cows. Meanwhile Apple continues to ship ads that avoid their own privacy protections merely by being pre-installed.
@gargron

@Blort @Gargron yep. It is such a tragedy that by the commoner Apple is being hailed as the king of privacy. i wish FOSS was taught in schools, and not windows or macos.

@flamingkeys @Blort @Gargron Wishing isn't enough; needs funding and policy changes. Keep writing to your school board (bonus points if a local teacher agrees -- lots do! But they don't have time / can't make that level of change from their position). Sometimes it can help to volunteer etc (but sometimes other changes have to happen first, like "let a Linux machine on this network" -- you can literally watch gears turn when you point out Android is linux ;)

@gargron
Snuggle up close, kids, and warm your hands by the flames of late stage surveillance capitalism...

@Gargron but wait, I thought the argument was "users *wanted* tracking to get the sweet, sweet targeted, personalized ads"?

Doesn't tracking "bring value to the consumer"?

Why oh why don't they see that?! :thinksphere:

@rysiek @Gargron I've talked to people who prefer targetted and relevant ads over generic ones. They find it useful to see ads they're interested in, in case they would want what is advertised.

@desikn @Gargron nobody said they don't exist. Still, the majority of users seem to go the other way when actually given the choice.

@Gargron As someone who uses an Android, I can sense hope… or perhaps it’s just me?

@Gargron
I don't count on bigtech to beat bigtech.
I suspect this to be some kind of internal challenge. The one who is surely not winning are the users.

Opt out of anti social media, use software and hardware you really own.

It is like having no car: you stop to worry about the gas prices and the ongoing oil vs. electric vehicles competition.

It's nice to see this so-called attention economy in flames, at last.

As a user, I generally oppose the very concept of advertising anywhere at all unless that place is directly related to shopping. If I wanted to buy something, I'd go to a mall, thank you very much.

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