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Content warning: Zuckerberg's face pops out when you open the article

$4 a vote. Facebook ad targeting means voters can be swayed at low cost

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>Mediassociates built a model based on a basic rule of thumb of digital advertising, which is that 1 out of 2,000 people (or 0.05%) who view an ad will respond or take action on the message.

That analysis is complete bullshit. It is absurd to take a digital marketing rule of thumb and assume it applies to changing votes without a scrap of evidence.

@Gargron Well considering both campaigns spent millions in ads the paltry 100k russia spent really doesnt seem like it could have had much of an impact