Maybe it's been too long since the last big wave 😕
step 1: look at what's going on. Put out a press release about major version updates and make it sound good. Mail that to people in the press who might be receptive, a bunch of FOSS advocates, etc
Use that to drum up buzz while circulating bad twitter and facebook news.
step 2: PPC ads. Use Facebook to fucking eat twitter, then use google to eat facebook. Align these PPC campaigns with press releases and news stories.
step 3: go to gatherings, talk about it in person.
Yes, probably, but I'm not even sure I have the time. Like, I have a couple ideas. The whole Maastodon.net and masto.host services are so fucking nice because it means you can't do more than talk about it in abstracts, you an point and say 'look, ANYONE can have this, and participate, RIGHT NOW.'
can do more**
Like, you can literally provide direct action that people can take to get on board, and its so streamlined. You can put it in the face of businesses, advocacy groups, fucking advertisers, whomever, and they can play without needing someone on staff who knows a single thing about anythign internet.