@troubleMoney @Gargron ... but yet you have to trust the operator of some #mastodon instance to not do bad things with your data. Or you have to trust the guys running the hardware you run your mastodon instance on.... ;) Don't get me wrong, I generally agree with your statement, but still I think this needs a more diverse approach to trust(worthyness)...
@gargron yes. Welllllll you really just need to get a list of names and email addresses, and the shoot the human beings on the other side an email. I don't do publicity for work, and I'm not a marketing genius. My focus is on content creation and copywriting with light marketing on the side.
You need a person whose job is doing the thing, or a firm, but they'll make some demands about analytics, and reach, and message.
But this is how you make the numbers big! You need to reach people, and typically you need someone with an audience for that. THEN, you need to be receptive here! Make it easy for people to find their place. That's working pretty good so far, despite a lot of weh weh weh about it.
You need a message that's going to make attention on Mastodon a good thing: we don't steal data, we're decentralized, we scale, we aren't subject to CA-style mining events, we aren't a single entity.
these are all the pieces of the puzzle: you have existing content that reinforces these points, too, meaning when a journalist googles for it, it shows up. Link all the pages you have together in one place, and make it your home, so people can get around easily.
Then, come up with your central message, your reason for reaching out. Then, with that, reach out.
Honestly, I think there's some real value to doing as little as possible.
Word of mouth is both:
- the best endorsement there is between friends
- a filter that isn't idiotic.
Might be that a regularly scheduled post on other platforms with news of Mastodon's changes since the last post strikes the best balance?
@Gargron My idea is: Get a volunteer who's good at the platform to post daily like 3 times with something interesting and relevant! Because unless you particularly enjoy it, that's something you can let someone else do, and then maybe you will feel less tired?
@Gargron Another thing that I like is when there's an account that changes ownership sometimes. So you could let someone tweet from the Twitter account for 24 hours at a time, and have guidelines like "tell people why you love Mastodon, link to cool stuff you see on Mastodon, share any articles or blog posts you've written about the fediverse," etc.
@Gargron You could ask people what their favourite instance is and why, and then boost it. That could be nice for people who might like to join but struggle to make decisions.
@Gargron (On Twitter, that is. I should have said "retweet", not "boost". :D)
@Gargron Ok thanks!
In my opinion, you should use these accounts to "spread the good word":
- Post when new versions / what's new
- Every week or so, talk about a feature / design philosophy that makes Mastodon different (for exemple, why no "quote RT", this kind of stuff)
- Every month or so, share or publish on long blog post (like you did on medium when you made your "manifest") talking about freedom, self expression, bad viral behaviors, or "what happens in the Mastodon community"
@Gargron Little by little it will help talk about Mastodon, make the goals clearer, the difference and the purpose more understandable.
For a lot of people, Mastodon doesn't exist or is old news: it appeared and now they don't hear a thing about it.
Give news. Show that each day, it's more and more relevant.
@Gargron By the way there are a few simple things that should be done to make Mastodon user friendly. If it's not the place, tell me where to post it, but for example:
- Rename Home / Local Feed / Global Feed with: "People I follow / People from @Mastodon.social / People from everywhere"
- Make the multi-column design the "expert mode" or something: a new user should see a simplified view on desktop too. Show new users the tablet/phone/one column design (just force max width so it looks good)