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We have a new update! Ethical aesthetics – Librem 5 design report #7

puri.sm/posts/librem5-progress

We're curious your thoughts on this potential branding decision.

@Purism

I think the edge brnding keeps nicely in line with the minimalist aesthetic, and it's easy enough to cover with a case (you will offer a case, please?) if someone prefers to keep such details private!

@Purism
this device is awesome... name on the side is quite acceptable. Even with the sober Purism logo

it is an excellent design, and certainly preferable to a large screen printing

@Purism Doesn't really matter where you put the branding. People are going to put a protective case on it, masking most of the branding anyway :)

@Purism
tired: text id
wired: image id
inspired: design id

(i remain interested by the work you're doing, i want to be protected from surveillance capitalism [as much as possible], and you seem to be pushing privacy potentialities to fruition)

good luck! 🍀

@Purism
Love that you're carrying over your laptops' minimalist aesthetic over to your phone! This won't be the first phone to have labeling on the side; for example the Moto X4 has it on the bottom next to the headphone jack. But great look nonetheless.

@Purism I like idea of the branding on the side of the device. however I think it should be in a place where someone "might" notice it and ask about it.

@Purism A black-on-black logo (gloss on matte or vice-versa) is discreet. But the side logo idea is ok too.

Things that concern me more are: how big is it and how robust is it?

@Purism
I would not put any case or cover on my #Librem5. I'm not a fan of carving anyrhing into the Librem5 since those spots collect dirt.

@Purism I love this bit. "But, above all, the Librem customer should not be used as a passive promoting medium. We think that this is an essential part of an ethical design."

@Purism I like it, both the actual design decision of using the side and the reasoning behind it.

@Purism I appreciate the minimal branding/logos on my laptop. If I were to ever get a phone, "less is better" IMO.

@Purism I may be in the minority here but there are some companies/products that I want to promote passively (and actively). The Librem 5 is one of those products. That said, the aesthetic on all your devices is fantastic & I can't wait to get my Librem!

@Purism :yep_its_wood:
yep, that's a black brick with a touch screen.
that's all i can tell from this picture

@Purism

I have mixed feelings about this... On the one hand I applaud that you aren't *forcing* your users to become walking billboards for your brand... on the other, if I had one of your products, I personally would *want* to show off that I was using something as cool as what you make (especially the librem-5).

Your logo is also so minimalistic that it wouldn't look crass displayed anyway. In an ideal world each user could choose for themselves, build to order. Not realistic, I know!

@Purism keep the branding minimal, nothing will prevent from using a case that flashes "LIBREM5" in full caps and full size on the back.

@vancha @Purism

Please point me to where I can buy one, please. 😁

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