Net brand identity.
Although greatly reduced in the mastodon community I still it happen. Why is it that everyone wants to talk about unifying their brand and business name yet every-time a link is dropped i never see their brand in the first few letters which is your domain? Having your own website is not a dead metric. Think about that the next time you drop that medium/twitter/facebook/google/twitch link.
Server run by the main developers of the project It is not focused on any particular niche interest - everyone is welcome as long as you follow our code of conduct!