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Just how much have we been undercounting social media and word-of-mouth traffic a.k.a. Dark Social?
We’ve attempted to find out.
In our latest research, we partnered with Steve Lamar of Really Good Data for an attribution experiment across 11 social networks and 16 types of referrals.
One finding?
100% of all visits from TikTok, Slack, Discord, Mastodon, and WhatsApp were marked as “direct.”
Full research and methodology by @randfish on the SparkToro blog.
