Just watched #TheGreatHack on #Netflix. What I appreciated about this #documentary on #Facebook and the whole #CambridgeAnalytica scandal, is that it's one of the few #privacy #documentaries to get that protecting personal data isn't just about not seeing personalized ads for stuff you're more likely to want. It's about protecting ourselves from mass psychological manipulation and behavior modification techniques. These are techniques that actually work *best* when people believe they don't.

@switchingsocial

Very true. As they noted in the documentary, many of the campaigns are specifically designed to just increase apathy in a specific demographic, often by campaigns which *don't* appear political...

@switchingsocial

Yeah. That's kind of like an old but similar technique where you get someone to act as an information agent provocateur.

That is, put up a site / account claiming to be of the same beliefs as the group who opposes you. Then, they only spout the most extreme, easily disproven strawmen ideals of your opponent. You then market it to people who might join the opposition, who then see their whole concept as ridiculous because the parts of it they saw were (designed to be).

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@switchingsocial @Blort Interesting idea: “MIT’s Rand suggested another idea: preventing people from retweeting an article if they haven’t clicked on the link. “That could make people slow down,” he said. “But even more than that, it could make people realize the problematic nature of sharing content without having actually read it.”

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