The other day I finally got it. Why #Bluesky is so popular with "regular people" (aka non-techies). It's because it's CENTRALIZED (of course the Bluesky folks would never admit it out right).
One name: Bluesky.
One official URL to join / browse / post messages
One official app: "Bluesky Social" on app stores
In this post-literate society where people have been trained by commercial social media for 2 DECADES to choose the easiest, most frictionless option, of course they will pick Bluesky over the #Fediverse.
Try introducing the concept of servers / instances and names like Mastodon, Sharkey, Pleroma, GoToSocial, Friendica, Pixelfed, PeerTube, Lemmy to people not familiar with them. They'd think you're speaking a foreign language.
The Fediverse is made up of thousands of independent servers. You can't log in to https://joinmastodon.org or https://joinpeertube.org to browse Mastodon or PeerTube. Conversely, when you log into Bluesky you see messages by Bluesky members.
People need to be educated first about defederated options and their numerous advantages.
I get it now. I'm still 1000% in when it comes to the Fediverse but I understand.
And I'm tired.
And I'm posting this here on my GoToSocial account because I wanted to say my piece in one go and I would have run into Mastodon character limits.
How many people have I convinced to join the Fediverse in my 9 months advocating for it through a blog? TWO. How many people are still active on it? One.
Off I go play with LEGOs with my little one - in 12 years, when she's old enough I will set up her own instance. So Fediverse, you gotta be thriving in 2037.