Why do so many podcasts drop on Weds/Thurs/Fri, and so few during the rest of the week?
I assume there's some data showing that people listen more during those days, but it just means I have nothing* to listen to from Sun-Tues, and then I have tons all at once.
*Yes, I know This American Life drops on Sunday - that's the exception that proves the rule.
@adrianhon I definitely have more podcasts that release later but I also have half a dozen that release earlier in the week - they seem to be more indie, so maybe it has to do with whether episodes have to go through a corporate approval process?
@phire Interesting! Yeah, I can believe that. Clearly there is a cycle where people get in on Monday and start working on that week's pod.
@adrianhon Those of us who do personal podcasts need the weekends to edit and post. So #15CredibilitySt drops Sunday night in time for the Monday commute. It seemed reasonable.
@Idoubtit Nice! The podcast I co-host also drops on Sunday, for mostly the same reason.
@adrianhon same reason most newsletters drop wed/thu, that's when you get the most user engagement. presumably people wouldn't see the podcast drop announcement on monday while catching up on weekend work emails, which is its own level of hell.
@lia I sort of understand it with newsletters, since those are mixed in with work emails. Not so much with podcasts, which have their own 'inbox'.
@adrianhon i think it's mainly about announcing the episode on social media, in order to attract new listeners to the podcast every week. diff purpose to newsletters selling things, but same wed/thu traffic logic.
@lia I hadn't thought of that - was just thinking about existing listeners. Good point!
Does everyone just record/edit at the start of the week? That sort of makes sense.
Or is the idea that listeners are too busy at work on Monday and Tuesday? That can't be wholly true, since a lot of consumption will be during commutes, which are pretty constant throughout weekdays. Hmm.