It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.
@ultimape True the rest of the web already works like this, but I specifically meant weird in the context of social media, since that's been centralized in the mainstream basically since day one. This federation is just such a fundamentally different way of running things, and it's cool :)
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