It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?

@alahmnat Interesting, so should every individual also setup their own instance to be certain someone isn't going to turn it off?

@stevenhorner If this really takes off, I think there will inevitably be some huge commercial instances that average people gravitate toward because they trust the provider to stay online and do the technical stuff for them, just like email has services like Gmail and Outlook/Hotmail. But in this scenario, the more technically-minded are at least able to set up their own if they so desire, yeah (again, there are parallels to email and web hosting in general).

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