@johnmu do you prefer an extensive product range (e.g. 30 products) on a page because offering many products is a ranking factor? Or, would you prefer a smaller and more specific product range (e.g. 2 - 3 products) which contributes conversion more (less choice stress) in terms of E-E-A-T?
@beresterk That sounds like something I'd defer to usability-testing.
@johnmu thanks for replying, appreciate it! On behalf of conversion rate: yes! In terms of ranking the SERP’s, what does Google prefer or what do you recommend?
Or does Google look to conversion rate in the end to decide which category page (shop) deserves a top spot in the rankings?
Am I already answering my own question?
@beresterk I don't think Google has a preference per-se. It's almost certain that things rank subtly differently, but that's probably more anecdotal, and not by design. Try it out. I imagine the biggest effect is really on the user-side, which is more about your bottom line than anything else.
@johnmu thank you very much for replying and sharing your view! Think I have enough to work with! Happy SEOing! 