Hot take: The social function of the word "brainwashed" is not to identify actual brainwashing, but rather, to identify opposition to normative truisms

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Even turns of phrase that imply you are accusing someone of being "brainwashed", without saying it outright, also seem to serve this function

I don't think that most people who are doing this even experience it as something they're doing...

Maybe it's a way to force adherence to normative truisms without admitting to yourself that you're forcing adherence to normative truisms

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