Hot take: The social function of the word "brainwashed" is not to identify actual brainwashing, but rather, to identify opposition to normative truisms


Even turns of phrase that imply you are accusing someone of being "brainwashed", without saying it outright, also seem to serve this function

I don't think that most people who are doing this even experience it as something they're doing...

Maybe it's a way to force adherence to normative truisms without admitting to yourself that you're forcing adherence to normative truisms

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