Brandon Hall ✝Φ πŸ’πŸ is a user on mastodon.social. You can follow them or interact with them if you have an account anywhere in the fediverse. If you don't, you can sign up here.
Brandon Hall ✝Φ πŸ’πŸ @bthall

My thoughts regarding the death of the original and , and the movement to feed providers that are general and monolithic (FB/Twitter):

Blog use and readership whet the appetites and millstones of consumers and producers for timely content. The means of presentation of such content were largely irrelevant to the content itself, and visiting each source provided more friction than it was worth (see: rise of ).

Brandon Hall ✝Φ πŸ’πŸ @bthall

The feed providers came along and benefitted from the surging demand for and supply of timely content, and offered a means by which consumers could get it with less friction costs.

Key critique of this view: the (unwitting) complicitness of bloggers in the death and the original .

Matthew Graybosch @starbreaker@octodon.social

@bthall I don't thinks this explains why Google killed off Google Reader. Nor does it explain why none of major corporate social media silos ever allowed bloggers to hook up their own feeds for syndication.

Brandon Hall ✝Φ πŸ’πŸ @bthall

@starbreaker You've got me thinking about the question of why was killed off.

I wonder if Reader was leading people away from websites where AdSense was being used (reading content in feeds rather than on source website), so killing it was a means of incentivized people to start reading from the sources again, driving up demand and supply for AdSense.

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