And so we arrive at an apparent paradox: on the one hand brands have the need to be different. But on the other hand, consumers want brands to behave and look the same, so they are predictable and usable.
Blogged! Usability testing the new MoMu website: https://voices.basedesign.com/usability-testing-the-new-momu-website-e71b0372c6c7?source=linkShare-4ccb71de7e74-1534716150
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