@strypey @bhaugen @KevinMarks @cwebber Not an expert but I don't think it's *necessarily* (although very common) about being self-hosted, it's about owning your identity and your data. e.g. https://micro.blog provides hosted services that adhere to indieweb protocols (and principles).
In some ways its closer to Hubzilla than Mastodon, IMO.
The reason I mention that (and hope I'm correct in saying so) is that I think it's vital that indieweb does not expect everyone will self-host.
I recommend Virus of The Mind (R. Brodie), once you recognize software as memetic in nature, it becomes easier to see how to close the loop and make something which will have impact. Also helps with understanding why 99% of OSS software is "for developers".
Server run by the main developers of the project It is not focused on any particular niche interest - everyone is welcome as long as you follow our code of conduct!