i have a square enix account to play their mmo games. and a square enix store account to buy said games. now, to pre-order the next expansion, i'm being made to create a square enix membership account, which is somehow different than the other two.
only they won't let me create an account because they think i already have one, but i don't, because i didn't even know that was a thing.
every single time i choose to give this company money i feel bad for enabling their foolishness.
the one good technical decision i can attribute to SE is in how they drove adoption of 2FA - they tied it to an expanded inventory in their (at the time) flagship mmo. absolutely everyone wanted it.
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