News publishers are bemoaning the drop in Twitter traffic referrals under Musk. But they have a plan: They'll put more of their stuff on Facebook and LinkedIn.

Because they're monumentally oblivious to the lesson they've (again) failed to learn. Namely: Do not trust or rely on centralized systems you don't control.

https://digiday.com/media/publishers-lament-the-removal-of-twitter-moments-as-referral-traffic-dips/