"Toward the aftermath, the main question is What will be left of advertising—and what it supports—after the adtech bubble pops?"
"Adtech is built to undermine the brand value of all the media it uses"
"Adtech spies on people and violates their privacy. By design."
.."Adtech has caused the largest boycott in human history. By more than a year ago, 1.7+ billion human beings were already blocking ads online." 😍
@david_ross suppose Google doesn't play along ad instead stop services in germany.
The anger of the citizens would be huge.
But if alternatives are provided and clearly communicated (for example Ecosia for Search) then the pain would quickly cease.
Banning Google would be sad but that's what happens to every other (less well-lobbied) company that doesn't abide to our ethics and laws as well
@upshotknothole Google already are being forced to change https://support.google.com/dfp_premium/answer/9005435
We can't educate every user about every technical detail. Sure it would be cool if people would get a lot of info on tracking and then let them chose if they really want to be tracked.
Hasn't worked in ancient greece. Hasn't worked in the age of rationalism. You cannot force the users to learn. They'll always use whatever works unless forced to. Google works. That's why it's used
While Google has the biggest marketshare it doesn't have the only solution to a common problem.
I compared search results of all three side by side and seriously, the first page of results looks nearly identical on all three of them (when using google inside private window). Ordering might differ a bit.
tbh I'm thinking about switching back to DDG.
DDG is much nicer than Startpage. Especially with the bags (!urban, !g, !we, ...).
Plus Amazon doesn't really gain anything from spying on business partners like DuckDuckGo.
I assume Amazon implementing tracking for DDG services would be so universally illegal and expensive that Amazon doesn't pull it off
@duck57 IDK about this. If I discover a brand resonates along axes of environmental policy, ethics, social impact, privacy etc. I'd like that the brand has the power to improve value and recognition on their efforts at doing good.
Yes legacy ad models relied upon LIFESTYLE marketing (under a facade of consumer "choice") vs truly real benefits to people and planet. This is changing but will (IMHO) only take place when differentiators can be recognised AS BRANDS as being different.
@david_ross can we bake this preference into the browser?
Basically making "Do Not Follow" more granular and then enforcing that for european citizens?
(european citizens -> basically everyone because why deactivate this system if you can't be for sure who's at the other end of the line. Laws like these shape the world)