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🇪🇺 David Ross 🇬🇧 @david_ross@mastodon.social

"Toward the aftermath, the main question is What will be left of advertising—and what it supports—after the adtech bubble pops?"

"Adtech is built to undermine the brand value of all the media it uses"

"Adtech spies on people and violates their privacy. By design."


· Web · 49 · 34

.."Adtech has caused the largest boycott in human history. By more than a year ago, 1.7+ billion human beings were already blocking ads online." 😍

*slow clap*

Hope the EU comes crashing out of the gates and makes examples of large companies flagrantly disregarding the new rules.

@david_ross IMHO, we (the EU) need to strictly enforce this law.

It can't happen that foreign companies just break the rules and then get away with it.

@david_ross suppose Google doesn't play along ad instead stop services in germany.

The anger of the citizens would be huge.
But if alternatives are provided and clearly communicated (for example Ecosia for Search) then the pain would quickly cease.

Banning Google would be sad but that's what happens to every other (less well-lobbied) company that doesn't abide to our ethics and laws as well

@david_ross IMHO Ecosia is garbage.
It's commercial but at least the search results are comparably good to the results of Google. Plus Ecosia is a german company (probably) abiding german law

@david_ross Google already didn't play along in Spain and stopped Google News there

I don't see riots in the streets. I assume people just started using spanish services instead

@upshotknothole @david_ross The other good thing a ban could accomplish is force-educating citizens about circumventor sites and ways to route around the bans.

@duck57 @david_ross hey if the users use a VPN just to get tracked again then sure, let them.

We can't educate every user about every technical detail. Sure it would be cool if people would get a lot of info on tracking and then let them chose if they really want to be tracked.
Hasn't worked in ancient greece. Hasn't worked in the age of rationalism. You cannot force the users to learn. They'll always use whatever works unless forced to. Google works. That's why it's used

@david_ross Thank you, David.

I greatly appreciate this article you shared with me.
I shared it with the subscribers of the Digitalcourage Mailinglist of my city

@duck57 @david_ross have been using DuckDuckGo and SearchPage since multiple months now. In 99 % of cases the search results are equally good.

While Google has the biggest marketshare it doesn't have the only solution to a common problem.
I compared search results of all three side by side and seriously, the first page of results looks nearly identical on all three of them (when using google inside private window). Ordering might differ a bit.

@upshotknothole @duck57 yeah I switched to DDG over a year ago. I rarely go into Goog and only if results don't provide what I need. When I do it's in a Firefox container so as to not connect tracking cookies to any other identity.

@david_ross @duck57 switched away from DDG because it's hosted in the Amazon Cloud.

tbh I'm thinking about switching back to DDG.
DDG is much nicer than Startpage. Especially with the bags (!urban, !g, !we, ...).

Plus Amazon doesn't really gain anything from spying on business partners like DuckDuckGo.
I assume Amazon implementing tracking for DDG services would be so universally illegal and expensive that Amazon doesn't pull it off

@upshotknothole no bother I 100% understood anyway. My brain autocorrects without any additional grammar police stress 😉

@david_ross The undermined brand value is a good thing, the spying not so much.

@duck57 IDK about this. If I discover a brand resonates along axes of environmental policy, ethics, social impact, privacy etc. I'd like that the brand has the power to improve value and recognition on their efforts at doing good.

Yes legacy ad models relied upon LIFESTYLE marketing (under a facade of consumer "choice") vs truly real benefits to people and planet. This is changing but will (IMHO) only take place when differentiators can be recognised AS BRANDS as being different.

@david_ross can we bake this preference into the browser?

Basically making "Do Not Follow" more granular and then enforcing that for european citizens?
(european citizens -> basically everyone because why deactivate this system if you can't be for sure who's at the other end of the line. Laws like these shape the world)