One of the quintessentially Sony things which Sony did to doom the Vita was require outrageously expensive proprietary memory cards, making digital purchases unappealing
@directhex Sony believed for waaaaaaaay too long that they could somehow force the market to like their memory sticks. It's amazing how shortsighted Sony can be in the face of reality.
See also: Proprietary eBook marketplace for their original eBook reader. What a disaster.
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