Regarding Facebook tracking non-users Mark Zuckerberg said "This kind of data collection is fundamental to how the internet works."

I'm not a networking expert but I know enough to be able to confidently say that nothing at all about this data collection is fundamental to how the Internet works. I guess he was using Silicon Valley speak where "the internet" means "huge corporations who make most of their money by selling ads and illegally collecting as much data as possible".

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