Today received an interesting email from @gorenflo explaining how the decreasing reach of independent websites is forcing them to find new ways to reach an audience and fulfill their mission.

This is another testimony of how our is at risk.

"It’s become a lot harder for Shareable to reach the public online with our news reporting on sharing solutions. [...] Google and Facebook, who now control over 70% of all web traffic, made changes that have significantly reduced the reach of countless websites"

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"We’ve adapted [... but] still, we can’t depend 100% on the web anymore. It’s clearly being enclosed by Facebook and Google, so Shareable is using other mediums to further our mission including our e-newsletter, hosting more events, and starting a new podcast [...]"

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I have experienced this, and I'm seeing this everywhere: the independent and interlinked from before is now massively controlled by privative access hubs like , and others.

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In exchange for , and under the pressure of their addicting , we have weakened our mutual links and given then all the power to decide what's accessible and what isn't.

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Is this the beinning of the end of websites as the main containers of information and knowledge? Can we just move to other platforms/media (emails, podcasts, videos... you name it), or will we be under the same trap?

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Using platforms we can control is becoming more and more important. But how can we reach an audience if these platforms are so out of the mainstream?

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