With the data it has Facebook could help prevent suicides. Instead it sells vulnerable moments to advertisers.

@filippo Totally agree that letting ad campaigns target users when they're feeling down is pretty grim regardless though.

@pimterry glad to read that, but they demonstrated they are capable of detecting and manipulating long-term mood, so that's really not much.

I know it's a for-profit corporation doing its job, but I'm sad at the world.

@filippo At least they have never hypocritically claimed their motto was "don't be evil"

@filippo Actually they aren't allowing advertisers to use those as targeting. They did research, though that didn't follow guidelines.

Anyone who wants to can create an ad and see exactly what targeting is available. You aren't charged until you actually submit the ad *and* it gets shown.

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