Dark Pattern

Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We conducted a large-scale study, analyzing ~53K product pages from ~11K shopping websites to characterize and quantify the prevalence of dark patterns.


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Language, dark/black = bad 

This might not be obvious, so I'm gonna say it, maybe some can benefit from that thought:

Using a language, where "dark" or "black" is associated with "bad" might no be a good idea.

(I don't want to argue on it. I don't have a better term. Don't @ me).

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