If you're running an adblock-blocker on your website, have you ever measured how many people actually turn it off and come back? And how many people you'll lose as visitors forever?
I'm really curious if someone collected data in that regard.
Google Analytics isn't the only way to measure that. I was thinking classic web-server logs / piwik. I guess the later may also be blocked by some tools, though.
@fribbledom @dyske piwik respects DNT and doesn't even show users who have that header set. I think adblocking means you don't show up in piwik. I'm not sure how many web developers are aware of access logs, let alone ask their hosting company for them (big portals hopefully being an exception here).
@fribbledom I have a feeling the way they see it, if you're blocking ads, then you're wasting their bandwidth
I don't know if it's true or not, it can be argued that there's a chance you'd share the link with people who don't block add
On the other hand, there's a lot of internet out there, I'm not too fussed about missing out on the bits that want to track me and shove ads into my face
@gaeel As the saying goes, exposure doesn't pay the bills -- you can die of exposure.
But ... in publishing, there is revenue-generating exposure an non-revenue-generating reads. Point has long been that only a fraction of readership will pay, or respond to ads. The _rest_ of that readership however *does* represent attention and focus, and explicitly denying that access may well hurt more than help in a world where attention itself is scarce.
@gaeel My general read is that we still really don't understand publishing or the fundamental models, and that the usual go-tos (advertising, subscriptions) are at best a small case. Micropayments strike me as exceedingly misguided, and something closer to a universal content syndication / broadband tax / universal income / superbundling / mechanical payments is a large part of the viable solution.
Thee's also patronage and shingle-hanging, among others.
@fribbledom It may depend on the site. Some of them, like the small nonprofits, do get me to turn mine off.
@fribbledom Is that still a thing much? It seems to have shifted extremely to "please buy our plus subscription to continue reading" in the past few months.
someone must have stats for the number of people who browse to the site, see the "consider disabling your adblocker" banner and then disappear.
I heard 10% a few months ago but I can't find the source anymore.
I can only find this:
@fribbledom This is from 2016, so it is very much outdated. Nevertheless, it shows some bounce rates from back then https://techerati.com/the-stack-archive/world/2016/04/21/sites-that-block-adblockers-seem-to-be-suffering/
@fribbledom I've heard "We don't want to waste bandwidth or CPU on those visitors" a few times.
@fribbledom Neowin brought this in around July and a lively forum discussion ensued. It certainly forced a large number of people away (I certainly use it a lot less).
Thread if you're even remotely interested: https://www.neowin.net/forum/topic/1385092-anti-adblock-alert/
@fribbledom that's probably the intent
they're using it as a sort of anti-"""piracy""" scheme that deters people from trying to access the site's content without "paying" for it
it makes their costs go down without changing the amount of traffic they get from non-technical people who aren't blocking ads (& mobile visitors)
Well, of course... I'm still interested in the figures, though.
@fribbledom in my experience, marketing people are never interested in scientific research into their job-preserving myths. (Oops, looks like I gave away my bias here inadvertently :-) )
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