If you're running an adblock-blocker on your website, have you ever measured how many people actually turn it off and come back? And how many people you'll lose as visitors forever?

I'm really curious if someone collected data in that regard.

@fribbledom I actually imagine they're a self-reinforcing thing. The people who block ads and trip the anti-adblock are the same people who run addons that block tracking things and web bugs, so they don't produce data in A/B tests.

So it looks like a lot fewer people Just Leave than reality.
can they even collect the data if adblock blocks Google Analytics?


Google Analytics isn't the only way to measure that. I was thinking classic web-server logs / piwik. I guess the later may also be blocked by some tools, though.

@fribbledom @dyske even when self hosted piwik is blocked by my adblocker too

usually when the webmaster decides to use matomo (or whatever is piwik called nowadays) their ads aren't that invasive.

@fribbledom @dyske piwik respects DNT and doesn't even show users who have that header set. I think adblocking means you don't show up in piwik. I'm not sure how many web developers are aware of access logs, let alone ask their hosting company for them (big portals hopefully being an exception here).

@fribbledom I have a feeling the way they see it, if you're blocking ads, then you're wasting their bandwidth

I don't know if it's true or not, it can be argued that there's a chance you'd share the link with people who don't block add

On the other hand, there's a lot of internet out there, I'm not too fussed about missing out on the bits that want to track me and shove ads into my face

@gaeel As the saying goes, exposure doesn't pay the bills -- you can die of exposure.

But ... in publishing, there is revenue-generating exposure an non-revenue-generating reads. Point has long been that only a fraction of readership will pay, or respond to ads. The _rest_ of that readership however *does* represent attention and focus, and explicitly denying that access may well hurt more than help in a world where attention itself is scarce.


@gaeel My general read is that we still really don't understand publishing or the fundamental models, and that the usual go-tos (advertising, subscriptions) are at best a small case. Micropayments strike me as exceedingly misguided, and something closer to a universal content syndication / broadband tax / universal income / superbundling / mechanical payments is a large part of the viable solution.

Thee's also patronage and shingle-hanging, among others.


@fribbledom It may depend on the site. Some of them, like the small nonprofits, do get me to turn mine off.

@fribbledom Is that still a thing much? It seems to have shifted extremely to "please buy our plus subscription to continue reading" in the past few months.


someone must have stats for the number of people who browse to the site, see the "consider disabling your adblocker" banner and then disappear.

@Nikolai_Kingsley @fribbledom I disappear even from sites that nag me without blocking access, like TV Tropes which tells me this is the nth page I've viewed without ads this month.

Well, a fine-tuned adblocker (like uBlock origin with Nano Defender) also blocks/circumvents those adblock-blockers/nag screens, so this might be difficult to collect data...

@fribbledom I've heard "We don't want to waste bandwidth or CPU on those visitors" a few times.

@fribbledom Neowin brought this in around July and a lively forum discussion ensued. It certainly forced a large number of people away (I certainly use it a lot less).

Thread if you're even remotely interested:

@fribbledom in my experience, marketing people are never interested in scientific research into their job-preserving myths. (Oops, looks like I gave away my bias here inadvertently :-) )

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