Creativity is the recombination of familiar things in an unfamiliar way.

Think beyond conventional boundaries and categories, loosen up associations and make remote connections between and within categories.

It usually works best when you're having fun doing it, which is why we often tend to misinterpret creative processes as goofing around aimlessly.


Oooo I like that outlook! Seems I have quite a bit of 'goofing around aimlessly' to do!

@fribbledom This guys gets it.
It kind of blew my mind when I found this out while reading books on the subject.

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