Simple, strategic, successful; since the Anna-Kiran-Kejriwal IAC, "BMKJ" right-wing, soft-coup days.
Kejriwal was successful in convincing the voters that this election was about Dilli & Dilliwallas. One of the surveys showed that if today elections were held for Parliament, the BJP will win and Narendra Modi will remain the undisputed leader at the Centre.
Kejriwal cleverly conveyed the message of “Upar Modi, neeche Kejriwal” (Modi at the top/Centre, Kejriwal in Delhi).

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And I agree with what Omair is basically trying to point out here:

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