before about 2000, you could just not do gigs, rarely put out albums, never be seen in public, decline interviews etc, and your band could be “mysterious” or “rare” and cultivate a huge wall of mystique, nowadays thats just called “not being good at promotion” or more accurately, not called anything at all, since nobody will be talking about your band to begin with

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I think there was just less STUFF in the past, so people would like, obsess over things with not much to go on. like, when you’re lacking information, you speculate about mysteries and obsess over the small amount of stuff you do have. nowadays if a band doesn’t constantly post photos of their summer vacation beach house everybody forgets they even exist because their brains get filled up with photos of someone ELSE’S summer vacation beach house

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