in the future, basically all websites will be full of unblockable ads and/or implemented entirely in ultra-fucked webassembly/opengl, and the tech-savvy will browse the web entirely through cat & mouse proxy servers running headless browsers to OCR the inaccessible content back into old-fashioned normal HTML and illegally redistribute it through peer-to-peer networks

@jk at one point when WebGL was starting to poke its head out I was wondering when the exact same thing would end up being a thing.

@jk nah, browser addons will rewrite memory registers if they have to, which will be not that much of a herculean task considering there will only be like 1 or 2 ad platforms out there

@xerz if adblocking gets big enough they'll just switch to ads integrated into content, and if it's all being rendered to a canvas you can only recognize the ads based on the pixels being drawn. also i don't think those sites are above sending an article as an image rather than text if that prevents content filtering. and if people complained about accessibility they'd just add their own spoken-word stream, screen readers be damned

@jk they already do that, that's what sponsorships (promoted articles, Youtube in-video ads, Instagram shoutouts) are, they don't really need to go that sophisticated

@xerz yes, they already do it, and it's going to get worse!

@jk I very much doubt so, because:

- development costs (it would be a whole UI framework, just for embedding ads in)
- compatibility (can't wait for canvas-rendered Wordpress with all those DOM plugins!)
- migration costs (no more IE7 support)
- SEO (no metadata makes Google go crazy)

@xerz i mean all this stuff will happen in the next 15-20 years, i doubt IE7 will matter then. people keep making new UI frameworks all the time anyway, programmers love making a new UI framework! and they'll probably give google secret access to their CMS on the backend for preferential treatment, kinda like they do with AMP now. my heuristic for webdev and the state of the web in general is that anything you think is really bizarre and stupid is more likely to happen than the non-stupid option

@jk honestly, trying to predict anything beyond the next 5 years in computing is just speculating, you can't tell what OS, protocols, languages, techniques, UX patterns, etc. will be popular. Companies will definitely try to get the most profit of whatever is out there, though.

@xerz i think innovation in computers has been slowing down a lot and maybe the acceptable time horizon is more like 10 years now

@jk From what I can tell so far, it hasn't, it's just awaiting to become more spread out. The current mainstream technologies have almost completely matured but there's multiple new waves coming (ISA/cores efficiency wars, hypervisors, morphing/convergent/continuous devices, static programming tools, seamless P2P…)
@jk I don't know with certainty how any will play out over 10 years, and I'm not sure anybody can. Particularly when economics are involved.

@kyrahabattoir the large websites would just start giving google backend CMS access through some kinda new unified system thats supposedly for the benefit of the user, like AMP

@jk That's a possibility yes.
But to be fair I'm more hoping for the web to slowly go back to good old decentralisation, where everyone goes back to hosting their own shit, putting videos on a webpage has never been easier.

@jk But we are already in this weird snapshotting paradigm where people would rather share screenshots of a twitter post than share the original url, or hell, the text itself.

So snapshotting pictures of entire websites isn't far off.

@kyrahabattoir @jk game theory: design UX around studying user behavior and the logic behind it, maybe then people won't take the wrong route

@xerz @jk
Not a bad idea but that's assuming that user behavior is intemporal and not conditioned by tech fads.

@jk you sound like a wizard

barely a third of these are real words

@jk you jest but that's really where its headed rn. people call me a pundit when i tell em the #1 use of webassembly will be to obscure ad tech even further. that, combined with first-party same domain hosting and websites that gave up on functioning or displaying anything with javascript disabled will make ad blocking pretty much impossible

@Ludonaut its the fucking worst when autocomplete does a word that actually makes sense in context but isn't the right one

I worry that webassembly will continue the route that javascript has began, that in some future there will be no more websites of the kind which displays information, but everything will be a kind of app that is run in the browser

@crazy_pony @jk if only there was some kind of precedent for this we could have learned from

@crazy_pony @jk I worry sometimes that's a deliberate thing that Google are trying to do.

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