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Hey @johnmu, what's your take on programmatic SEO and its potential for drawing penalties from Google? Are there any red flags to watch out for when implementing this strategy?

John Mueller

@farhansrambiyan I'd check out developers.google.com/search/b -- it goes into this.

"(...)
Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.
(...)
This said, it's important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts.
(...)"