An #seo question from the X-Twitter world: In the domain name, is the use of dash ( - ) recommended or not?
- It's fine
- Pick a domain name for your brand for the long run, don't just collect keywords (the common reason for dashes). Build out a domain.
- For SEO, dashes are very minimally better in URLs than underscores. Don't change your URLs for them tho. Don't use spaces, commas, colons, etc in URLs.
- Your domain name is never going to make or break your SEO.
@johnmu hm, as long as keyword domains work, people will use them. Maybe Google can delete this bonus finally?
@hig Do they really work though? I think it's a lot of "keyword in the domain" plus "there's a lot of other SEO things we do" -- and I don't think you can separate out the effect of a word in a domain. They can be cool for branding, they can be memorable, but I don't think you get any measurable SEO bonus out of it. (It would be totally weird to do that, anyone can buy a domain name; it's not a sign of relevance.)
@johnmu ich schreib mal auf deutsch. Geht schneller. Schau mal nach Webdesign Bremen bei Google. Das erste Ergebnis ist in keiner Metrik besser aber hat halt Backlinks mit dem Keyword weils ja der Name ist, dann weiß Google ja nicht wann jemand nach dem Business und wann jemand nach dem Keyword sucht und dann schreiben die ihren Content halt genauso. Alles bisschen shady und shitty aber es geht halt immer noch.