It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?


@alahmnat Hm, but don't people's home instances decide how to display federated posts? So if, say, the NYT had its own Mastodon instance, but most of their readers read it from other instances, they would still be vulnerable to disruption if the most popular instances started filtering algorithmically, right?

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@alahmnat But, assuming the readership was spread out across multiple different Mastodon instances, it would still be better than the status quo, because one or two companies wouldn't hold all the cards.

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