It's the little things.
A player wanted to test a feature of a new magic sword, to see what it did when it killed something. Lacking any enemies, they sought out a butcher shop to see if they could pay to kill a creature that was up to be slaughtered for meat.
The rest of the party, having slain obvious and potential enemies galore, was horrified when the animal was killed. This led to a spirited, in-character, debate.
I enjoyed every minute of it.
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