"The nature of the grift then is a system that encourages interaction and UX designers to provide empirical or theoretical basis for their decisions but often fails to examine the quality of that empirical or theoretical basis.

"It could just be bullshit, but as long as it is internally consistent bullshit then the 'backs up designs with facts' box can be ticked."



"designers are encouraged to make stuff up – to bullshit – to give the appearance of having thought every last detail through. We thus end up rating designers as much on their ability to post-hoc rationalise their work as on the quality of the work."


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