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lucasrizoli @lucasrizoli

"People who believe in NPS believe in something that doesn’t actually do what they want. NPS scores are the equivalent of a daily horoscope. There’s no science here, just faith.

"As UX professionals, we probably can’t convince believers that their astrology isn’t real. However, we can avoid the traps and use measures that will deliver more value to the organization."

articles.uie.com/net-promoter-

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