I'm going to call it engagement, but I hate that word :(
@Algot the closeset I can think of that isn't a noun is "drive", eg "driving users to use it" or whatever. but i need it in the form of a noun. the definition "invocation" in that form i fear is a bit too muddy (e.g. as an entreaty)
Prompting people to use it.
@Algot The motivation has to be intrinsic though.... like a specific example to this end I use (this is in a preso, lol) is notification alerts. But sometimes users launch of their own accord.
Sounds like you're looking for something evoking "attractiveness" or "desire" to open/use...sort of like the near-obsessive urge to check to see if a new fediverse notification has come for me!
@Algot yes exactly! maybe "motivation" would be the right term???
I do like that better than "engagement".
You could talk about intrinsic motivation to open the app because of its potential to meet a perceived need/desire.
@Algot I'm going with it, thanks! Super helpful back and forth :)
Glad to have the opportunity.
It gave me the motivation to think about good words!
@mairin active usage?
@michel_slm I think I got the right word now: "motivation" or longer "usage motivation"
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