@Algot The motivation has to be intrinsic though.... like a specific example to this end I use (this is in a preso, lol) is notification alerts. But sometimes users launch of their own accord.
@Algot the closeset I can think of that isn't a noun is "drive", eg "driving users to use it" or whatever. but i need it in the form of a noun. the definition "invocation" in that form i fear is a bit too muddy (e.g. as an entreaty)
I'm going to call it engagement, but I hate that word :(
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