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Regarding Facebook tracking non-users Mark Zuckerberg said "This kind of data collection is fundamental to how the internet works."
I'm not a networking expert but I know enough to be able to confidently say that nothing at all about this data collection is fundamental to how the Internet works. I guess he was using Silicon Valley speak where "the internet" means "huge corporations who make most of their money by selling ads and illegally collecting as much data as possible".
We had a functioning internet long before pervasive data collection. This was true both before and after the dawn of the web.
Pervasive data collection is fundamental to the way Facebook works. Last time I checked, Facebook was not the entire internet.
