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Imagine I would have stayed longer in the city and would have received repeated exposure to Yolando, him always treating me nice. Who do you think would I recommend if someone was looking for a nice bicitaxi driver (leaving aside that there are tons of them)? Exactly, Yolando.

Takeaway: Leave a good first impression, build up the relation and make the sale when the relation is „warm“ and the customer is „prepared“.

The one move he could have made was to give me his card with his phone number on. That wouldn’t have worked for me (still with my strict budget) but I would have been able to give it to someone else.

Imagine I would have stayed longer in the city and would have received repeated exposure to Yolando, him always treating me nice. Who do you think would I recommend if someone was looking for a nice bicitaxi driver (leaving aside that there are tons of them)? Exactly, Yolando.

Yolando still made a positive impression on me although he made no sale. He made the first move towards building a relationship in his first appearance in my life.

Up until the end, it was a nice intercultural, casual and easy-going exchange. I didn’t use his services - because I was in a serious financial situation (a budget of 7 US dollars per day - not a lot for Cuba), which is why I couldn’t even use bicitaxi ride with him.

Yolando then started a conversation while driving at my walking speed. He didn’t push me to use his services, actually, he gave the impression of enjoying the conversation. It felt natural to me. We talked for a good amount of time, maybe around 150 meters, until we parted ways.

Cuban bicitaxi driver teaches you about marketing

In Cienfuegos (Cuba) I was walking on a sidewalk. It was midday and the sun was brutal. A bicitaxi driver (I’m calling him Yolando) approached me and asked if I needed a ride.

I denied.

Your friends and family don’t support you because they don’t trust in what you’re doing. Show them results and let the action speak for itself. Then, those people will come to you. And you probably didn’t even ask for it (or expect it) at all.

*I don’t know the original source or author of this text but I found it on social media (and decided to share it - with some amendments here and there).*

While going that way invite people to watch your journey, so that the only thing you’re asking of them is their attention, not more. The responsibility for the success of your business is on you. The duty is yours. If you’re lacking support find the environment that gives you support or work harder and gain exposure by showing up - every day.

To you, dear self-employed, small business owner:

I don’t expect anything will change because the appeal of buying from a very important person is just magical. So, your duty, you as the business owner, is to become either rich, famous or VIP (or all three).

So, next time you see a friend posting about their business give them a quick like, share or a comment (if you actually care about what he/she is doing), you don’t even have to buy the product or service. It all helps to gain more exposure for their business which really helps.

Why are you so quick to support someone you don’t know, who has plenty of money already, but you can find a million reasons not to support someone we know?

Remember when you support a small business, you are helping families feed their kids and pay their mortgage, not adding a few more zeros to a celebrity’s bank account.

Friend or family member starts a new business, you are wary:

„Not sure this is gonna work“
„I’ll give it 6 months“
„they’re a bit expensive“

To you, if you have a friend owning a small business:

Rihanna releases a lip gloss, you buy it. Michael Jordan puts out some new trainers, you buy it. Dr. Dre has new headphones, you buy it. Oprah promotes weight loss programs, you jump (if you can) on board. Beyoncé has a concert, you spend $ 250 on a ticket.

I’m not a(nti)social but hanging out and going to events talking is my no. 1 distraction from getting actual tasks done. Accordingly, these three days were not satisfying productivity-wise and I messed up my day rhythm.

My voiceover journey started 228 days ago. This is my path to become an actor, so I don’t regret that I haven’t tried pursuing it!

stolenvoice.com/tv/15-social-a

The week started extraordinarily well, then on Tuesday, Wednesday and Thursday I allowed social distractions which resulted in 13 hours of not being able to be productive.

For people like me - overlapping from the day job to their passion - this is the book to read. It's now free to read online overlapbook.com, after you entered your email address.

When a science-based video (about time, the history of living beings and the future of our existence) ends with the most important advice for your life: youtube.com/watch?v=5TbUxGZtwG

My voiceover journey started 221 days ago. This is my path to become an actor, so I don’t regret that I haven’t tried pursuing it!

It was a week where I felt at my best in terms of productivity and I had some reward time when I went to see Nile Rodgers and CHIC in Berlin, in the only concert in Germany.

As usual, I’m letting the worker and CEO of stolenvoice speak.

stolenvoice.com/tv/14-power-to

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