The migration of influencers “sends a signal to the people running Twitter that influencers can move out – perhaps completely – if the company doesn’t play fair. Mastodon has already begun to enjoy network effects and FOMO that will attract, initially at least, a higher quality user base. If Twitter chooses to ignore the signal, then Mastodon will more likely take off.”

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Why was (is still?) popular? I tried to answer this question in December 2016 and I think the conclusions still hold.

Schadenfreude is a significant public sentiment, perhaps because of social inequities, churning and hyperdiversity.

Here’s what I wrote at the time.


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