"Seeing the developer community as an onramp to sales is highly problematic. Community is not an extension of the marketing department. I like to think of it more like an R&D expense: our research into what developers need - and *their* development."
- Leslie Hawthorn https://mastodon.social/media/8wVzL1mAgNhHSTX79Cw
"Each time you do a demo or tutorial, you have a chance for teachable moments.
We tend to overestimate how closely people's knowledge matches our own. Show things that you find useful, that you think make people better developers. For example, keyboard shortcuts, or how to debug when you make a mistake."
- Erin McKean #devrelcon https://mastodon.social/media/sVbjBrrcPZ4Rye3quRI
"Slides are not your teleprompter. Slides are not notes or references for people after your talk. Maximise signal (relevant info) and minimise noise. Focus on one purpose per slide. Make the important things stand out."
- Melinda Seckington https://mastodon.social/media/4bykaHde5eA0cGJg5Rs
Hearing from Joe Nash how Github's dev relations have been able to scale up by introducing an external advocate program called Campus Experts.
The key is establishing trust. Micromanagement doesn't scale!
They establish trust through training, screening, being open and honest about the purpose and how their actions will affect the program and the bottom line.
And a great example of dogfooding: they use Github itself as the training platform.
Great presentation from @tristansokol@twitter on how to make the most of StackOverflow. If you're someone who helps developers there, I recommend checking out the slides:
https://tristansokol.github.io/Presentations/How to win StackOverflow/