"Seeing the developer community as an onramp to sales is highly problematic. Community is not an extension of the marketing department. I like to think of it more like an R&D expense: our research into what developers need - and *their* development."
- Leslie Hawthorn https://mastodon.social/media/8wVzL1mAgNhHSTX79Cw
"Each time you do a demo or tutorial, you have a chance for teachable moments.
We tend to overestimate how closely people's knowledge matches our own. Show things that you find useful, that you think make people better developers. For example, keyboard shortcuts, or how to debug when you make a mistake."
- Erin McKean #devrelcon https://mastodon.social/media/sVbjBrrcPZ4Rye3quRI
"Is the thing we're doing and measuring the thing that we really value? The Hawthorne Efffect is about how measuring something changes our behaviour. We tend to do and measure the easy things, but are they the right things? We have to ween people off 'acceptable ways to fail'"
- Ade Oshineye #devrelcon https://mastodon.social/media/J71RJT6ZTyEC4AXTBBw
"Slides are not your teleprompter. Slides are not notes or references for people after your talk. Maximise signal (relevant info) and minimise noise. Focus on one purpose per slide. Make the important things stand out."
- Melinda Seckington https://mastodon.social/media/4bykaHde5eA0cGJg5Rs
Great presentation from @tristansokol@twitter on how to make the most of StackOverflow. If you're someone who helps developers there, I recommend checking out the slides:
https://tristansokol.github.io/Presentations/How to win StackOverflow/