Wed, 18 Mar 2026 09:54:19 +0000
marketing, choiceoverload, decisionmaking, consumerbehavior, digitaladvertising

ICYMI: The science of too many choices: what Sheena Iyengar's research means for marketers: Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy. https://ppc.land/the-science-of-too-many-choices-what-sheena-iyengars-research-means-for-marketers/ #Marketing #ChoiceOverload #DecisionMaking #ConsumerBehavior #DigitalAdvertising