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> ’s Consumer Agency sees to it that an item cannot be advertised as ‘on sale’ unless there is a real decrease in price from the item’s regular price. Furthermore, if an item is sold at a sale price for six consecutive weeks, that discounted price becomes the new regular price and it can therefore no longer be advertised as the sale price.

I like Iceland.

(source: grapevine.is/travel/traveling- )

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